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Marketing Executive

Marketing Executive

Job Title: Marketing Executive
Contract Type: Permanent
Location: Singapore
Industry:
Reference: JOB_001229[974]
Contact Name: Daphne Chew
Contact Email: daphne@intellisearch.com.sg
Job Published: June 08, 2018 16:41

Job Description

Job Title: Marketing Executive
Company Type: Local SME
Nature of Assignment: Permanent
Industry: Maintenance
Location: Singapore

Your job is to:
Plan, execute and manage weekly newsletters to pre-schools:
x1 article
x1 promotional offer
Plan, execute and manage Facebook postings:
x1 sharing of newsletter/blog article
x2 news trending topical posts (e.g. infographics, videos)
Set up and manage content marketing channels with industry-related partners (e.g. AsianParent, Young Parents)
Create content for marketing collaterals such as:
Marketing Materials (brochures, notebooks, calendars, etc)
Auto responders
Cover Letters
Testimonials
Website Content
Develop Hygiene Training Materials for Hygiene Partner Programme (HPP)
Target Audience:
Main Target Audience: Pre-schools (B2B)
Secondary Target Audience:
Offices, Medical Labs, Elderly Care Centres (B2B)
Parents of young children (B2C)
Key Performance Indicators (KPI)
Increase readership of weekly newsletter via open rate and phone enquiries for promotional sales
Set up external content marketing vendor list (8 partners)
Develop hygiene training materials that are aligned with WSQ framework
Provide marketing support to sales team by creating content for marketing collaterals that are aligned with sales objectives

You’re likely to be successful if you have:
Minimum Diploma in Marketing/Mass Communication
Preferably with working experience relevant to digital marketing/content management, SEO/SEM
Good command and writing skills in English
A meticulous and detailed oriented person
High sense of responsibility and ownership
Resourceful and able to find solutions and get things done on time

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